2020 FINALIST

Do you currently have your own brand or collection?
No

What is your personal aesthetic and does it influence your design?
I love luxury and well made products . Interesting shapes and bold colours draw me in , however I also love how a simple product become striking on its own .

Why did you decide on this design? What makes this a men's bag influenced by the American Leather Co.'s aesthetic?
I am very interested in mens fashion . It was so interesting and fun to design as the American Leather company's website only holds women's products . Therefore it made it more exciting to design a mens product .

Why did you select these particular materials to work for your sketch?
I selected a cowhide leather as I want the bag to remain sturdy yet have a relaxed feel to it . It also can take a lot of wear and tear so can be used for many years .

What can you contribute to the American Leather Co. brand? Do you follow American Leather Co. or Aimee Kestenberg on Instagram?
While mainly sticking to similar shapes I have seen on your products I have added slightly new shapes to the bag . This could bring something new to your brand whist the product still holds the American leather co DNA . I often visit your profile and found it very helpful in the design process . It has such a clean and relaxed vibe which is something I tried to bring through on my design . This contrasts Aimee Kestenberg's Instagram which displays vibrant pops of colour .

Bag description
Mens cross body bag By Natasha Gilliam Retail Price, 145 Pounds, Material - Cowhide leather