The 2019 Handbag Awards Judge Petia A Abdur-Razzaaq
Petia A Abdur-Razzaaq
Petia Abdur-Razzaaq is a Digital Marketing Strategist, and Principal of The Stylista Group. She began her corporate career at boston.com where she developed effective online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank. While pursuing her MBA, she was selected by the William Jefferson Clinton Foundation Small Business Initiative to be a student participant on a team of seasoned consultants from Booz Allen. <br><br> Petia went on to work for Ralph Lauren where she successfully steered the transition of their off-price product line management from the United States to Asia. For the past 10+ years as Principal of The Stylista Group, Petia and her team have developed and implemented digital marketing plans that have produced outstanding measurable results. The Stylista Group has a niche focus in helping Legacy Lifestyle and Luxury Brands to connect with present-day customers by harnessing the power of their brand stories and collaborating with Micro-Influencers. Their legacy brand clients have included Vera Moore Cosmetics, Isoplus Hair Products, and Castro Convertibles to name a few. <br><br> As a former member of Constant Contactâ€™s Authorized Local Expert team, she delivered best practice presentations on email and social media marketing in the NY Metro Area for a number of years. Ms. Abdur-Razzaaq has also been an Adjunct Instructor in the Continuing Education Department at The City College of New York as well as a guest lecturer at NYU. She holds an MBA in Marketing Management from The Lubin School of Business at Pace University as well as a BA in Management/Marketing from Simmons College, Boston, MA.