How does your bag relate to the Macy's customer?
The Macy's Customer is knowledgable, fashion-forward, and daring. At the same time, I view the Macy's customer as someone who is always on-the-go, choosing chic practicality over trends. My Bag relies this exact message throughout the entire piece. This is for the person who wants to combine functionality, durability, and versatility while not having to sacrifice style. My bag can be worn as a sleek top-handle during a day out/ or headed to work. It also completely converts into a backpack for those who need a hands free experience. Fashion forward moms on-the-go, those who bike to work, or those who carry a gym bag/ yoga can essentially do it all without worrying about their handbag. This bag speaks for the modern woman who wants it all, because she does it all.
What makes your bag stand out from other bags at Macy's?
My bag has a more minimalistic contemporary look. It stands to from any standard bag because of its versatility. Its sleek enough to take to work or a night out on the town. With that said, in a matter of seconds, it can transform into a hands free, contemporary backpack. This is a bag that will work for women of all ages, backgrounds, and aesthetics. Though the sample is in black, it could carry any color well and would work for anyone, in any profession. Its your favorite purse that transforms into your favorite backpack.
What brands do you identify with at Macy's? Do you see your bags retailing side-by-side with them?
I identify with my mentor Monica Botkier's handbags, Calvin Klein, DKNY, and The SAK. I could easily see my bags retiling besides anyone of these great designers. As a Queer person of color from Brooklyn, I think this representation is necessary and powerful within such a large cooperation such as Macy's. Having the opportunity to not only work with mace's but possibly being carried by them would be a major victory not only for my brand but for so many marginalized folk in fashion as well.
How could you benefit from Macy's Workshop?
The Macy's workshop would allow me unimaginable information. It would undoubtebly aid in growing my brand and expanding beyond my current possibilities. To have access to Macy's experts would be a dream.
Brandon Blackwood New York Gabriella Bag Top Handle Satchel / Backpack Retail Price $200