Gizem Yucelen - Hooop the Bag

Winner of the The UBM Best Handbag in Overall Style and Design


2018 Finalist Gizem Yucelen Hooop the Bag


What was your inspiration for this bag?
The inspiration for my bags comes from our grandmothers's legacy and from their spirit while combining it with today's soul as the modern presentation of tradition. For every collection I make, I create new stories and open new worlds for my designs. For this Magical Circus Tour collection, which includes the bag I present to you, my inspiration was the cheerful and colourful world of circuses. And this bag was the first piece of the collection with its circus tent print for a bright and eye-catching welcome.

What are the retail price-points of your line?
My price points are between 125$ - 325$ depends on the product's size and features.

Do you change your silhouettes and materials every season?
I concentrate more on collections and stories than the seasons. Instead of trying to catch the season, I create new collections and stories that include new silhouettes and styles. Silhouette for most of my designs is my brand's key item due to the main material, embroidery hoop. In addition to this primary design, I try different silhouettes for each collection by creating new ways to apply embroidery hoops on my designs. Primary material is lambskin; in addition to that materials I use are also variable, such as etamine, cork, silk, straw fabric, velvet. The collection I'm selling right now, Magical Circus Tour is created for F/W 2017 and S/S 2018.

What other handbag designers have inspired you?
There are two handbag designers that inspire me since the beginning of my career, Charlotte Olympia and Olympia Le Tan.

What makes your line innovative and worth of overall?
Innovative side of my line is the primary material of my brand, the embroidery hoop. It is used for the first time in a bag form. It shows up on my designs as an old and traditional character that embraces the modernity and contemporary stories and styles. Because of this, I believe this innovative material usage makes my line worthy of the best Handbag in Overall Style and Design.

Bag Description
Hooop the Bag, 'Tent the Bag' Accordion Style, Round Bag, Print on Crepe Fabric, Red Lambskin Leather, Print on Calfskin Leather (the short strap), 195 $

Bag Description

See other finalists from the 2018 handbag awards