The 2017 Handbag Awards Judge Janine Just
With her technological savvy, industry knowhow and envelope-pushing public relations techniques, Janine Just embodies the boundless energy and style that New York City is all about. JJ, who has lived in NYC for 17 years and boasts seven years of professional experience in PR, is the Chief Connectologist of her eponymous PR/Social Savvy startup firm, Janine Just, Inc., bringing online, offline to further the conversation. She defines herself as an agents of digital gap-bridging; bringing the real into relationships with ideas and content that are meant to be shared with others through creative event experiences. Throughout her career, JJ has championed countless campaigns with a range of clients, including Citigroup, Vapiano, and Macbar. Sheâ€™s also responsible for a spate of memorable local activations including Bloggerâ€™s Night Out and the Foursquare Battle for Mayorship of Delicatessen with Baratunde Thurston. The latter campaign yielded a Shorty Award for Baratunde with, "Mayor of the Year" in 2011. In 2013, JJ created the TechStyle NYC Experience; a day-to-night leisure of experiences at the nexus of fashion & technology. The event draws influential media, bloggers, & celebrities to discover the new, next and now among emerging brands in the fashion, beauty and tech space. Within her industry and her ever-growing network of professional connections, clients, blogger partnerships, influencers and notables, JJ has fostered a glittering reputation for herself as a master of marrying innovative digital and social techniques with strong traditional marketing foundations, for truly unforgettable campaigns with endless potential.