Juhree Jung - Juhree Erba

Finalist of the The UBM Best Handbag in Overall Style and Design


2017 Finalist Juhree Jung Juhree Erba


What was your inspiration for this bag?
It is a mini version of Juhree Erba's signature model Navis. Navis, which means ship in Latin, seeks timeless beauty and love for classical culture and art. It has been a source of inspiration during my travels, especially Italian and Asian locations. It is simple, yet elegant. Its unique design with sober lines and shape are the culmination of numerous ideas. The theme of 2017FW collection is inspired by tea culture. The bag has a customized handle lock with a stone from the Czech Republic and the feet details are inspired by the classical teapot design. This bag symbolizes a small ship dedicated to traveling women who are always ready to sail towards a new destination.

What are the retail price-points of your line?
$300 - $1100

Do you change your silhouettes and materials every season?
Each bag from my collection has its own distinctive silhouette. Signature models will be developed by the season, with various sizes and proportions. I will consistently create new silhouettes. The main material I use for my bag is vegetable-tanned leather, which is processed in an environmentally-friendly way. And I will continue developing my line with innovative environmentally -friendly materials. 2017SS collection is on sale and 2017FW collection is about to launch.

What other handbag designers have inspired you?
Celine, Hermes

What makes your line innovative and worth of overall?
All of design and conceptual work stems from my personal experience. Born in Asia yet studied and worked across Europe, I encountered the different cultures and arts of both the East and West. Inspired by it, I have harmonized the unique and exotic aesthetics of the East and West and infused it into my work. My ancestors valued harmony with nature and their life was simple yet carried such grace. I interpret the motifs from nature and classical beauty in a contemporary way. My work carries elegance with depth, embodying more on stories, culture and balance rather than just outer extravagance. Juhree Erba's collection are exquisitely made with high quality craftsmanship with environmentally friendly processed vegetable-tanned leather.

Bag Description
Juhree Erba, Navis Mini Style, Shoulder bag/Clutch, Rose grey Italian vegetable-tanned calfskin, $600

See other finalists from the 2017 handbag awards