Essi Peuhkuri - Essi Peuhkuri

Finalist of the The Young and Adventurous Lifestyle Backpack by Guess Handbags


2017 Finalist Essi Peuhkuri Essi Peuhkuri


What is your inspiration for this sketch?
My design was inspired by inter railing with your trusted backpack on your back and all of the future destinations ahead of you. The name \Letters from the road"refers to the idea of following your dream of traveling the world and sending letters from the road to keep in touch with your loved ones miles away. I chose to go with red as the main color to represent the passion for an adventurous lifestyle. The design of the backpack was inspired by the look of an envelope and the idea of layering letters and pictures inside an envelope which lead to the final look with double gussets. The guess logo is also present in the design in the triangular shape of the flap."""

Why did you select these particular materials to work for your sketch?
I wanted to work with leather because of the luxury element it adds to the design. I knew I wanted to use lamb skin because of its softness and comfort of it. I chose to go with red lamb skin to keep the color palette on trend and to represent the passion for pursuing ones dreams of travelling the world.

What is your design background?
I had been studying Clothing Design at the University of Lapland in Rovaniemi, Finland for two years before I applied for a one year exchange at Nottingham Trent University to study Fashion Accessory Design. Before moving to the UK I had had no experience in accessory design, but soon after the beginning of my first project I realized how much I loved the creativity of it.

Do you currently design your own handbags collection? If so, would your GUESS? Design fit into your current line?
I don´t have my own collection yet, but I could see it as a possibility in the future.

What materials do you normally work with?
I enjoy working with leather but I´m also interested in incorporating different types of materials in my designs such as wood and metalwork for a more contemporary aesthetic.

What can you offer to the GUESS? aesthetic?
I could offer GUESS fresh and innovative design solutions to support their sexy, young and adventurous branding. My creativity and experimental take on form would be useful when designing on trend products with a unique touch to appeal to the young and adventurous GUESS customer.

Bag Description
Essi Peuhkuri, \Letters from the road"

See other finalists from the 2017 handbag awards