The Mr. Bag by American Leather Co.

Design a men's bag inspired by the DNA of the American Leather Co.



  • Designers are required to submit a sketch that can be done by hand or computer software
  • Design a multi-functional men's bag inspired by the texture of leather, craftsmanship, and the American dream
  • The Crossbody must be as uniquely Functional as it is Fashionable and incorporate the casual yet elevated vibe of the American Leather Co. brand DNA.
  • The bag should include something unexpected. The bag should be effortless in style.
  • Finalists that are selected will be responsible for making the bags they have sketched within 3 weeks so keep in mind when selecting materials for your rendering.
  • No materials or inspiration will be provided for this sample.
  • Bags must be original and not from past or current employer, internship or apprenticeship.
  • For inspiration, check out AmericanLeatherCo.com https://www.americanleatherco.com/


Winner will garner the opportunity to potentially collaborate with the American Leather Co. Handbag Design Team using the winning bag as inspiration; receive a one on one strategy meeting with our company CEO & Creative Director to help guide them with a strategy to best achieve their goals as a designer; be featured on American Leather Co. Social Platforms; receive a finished professionally made sample of the final bag design if/when produced, and be considered for an apprenticeship with the Affordable Luxury Group in New York City.



American Leather Co. designs handbags and accessories using the softest, most supple leather all sourced from America.

It balances practicality and a design sense that focuses on natural leathers in warm colors and comfortable silhouettes.

The essence of the brand is rooted in handbags and accessories, with recent expansion into luggage and cosmetic bags.

Founded in late 2014, Affordable Luxury Group is a privately owned company with a portfolio of designer lifestyle brands. The brands include Aimee Kestenberg, American Leather Co., and Taylor Brooke. The company also produces private label for multiple partners.

Design, Sourcing, Supply Chain, and Execution are the company's core competencies with areas of focus including Handbags, Accessories, Cosmetic Bags, Small Leather Goods, and Travel.

The Company prides itself on core values based around doing what's right; a place where the people matter, the product matters, and relationships with our retail partners matter. With that hard work comes recognition; in 2018 & 2019, for two consecutive years, the Company landed on the prestigious Inc. 5000 list of America's Fastest-Growing Private Companies.

Visit Us at www.affordableluxurygroup.com