2019 FINALIST

Rashi Agarwal - Raff

Finalist of the The Cult Belt Bag Inspired by Nine West



India



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2019 Finalist Rashi Agarwal Raff

Rashi Agarwal FINALIST'S PROFILE

What does the Nine West brand mean to you and the inspiration for this sketch?
Nine West to me means modern and contemporary design that is trendy yet fits easily into any wardrobe. I love that Nine West design usually are minimal and classic, with an interesting detail to make it stand out. This design ideology was my main inspiration, as it resonated with my design aesthetic as well. I took a simple square shape as the main bag. For the shape of the wooden handle, I was inspired by the art of Babak Golkar, which I think adds that unique detail to set the bag apart.

Why did you select these particular materials to work for your sketch?
I work exclusively with leather and am trained in leather design, hence I chose the same for the bag for Nine West as well. It also makes the bag look clean and polished, which is very much the Nine West aesthetic. I added a wooden handle to bring a unique element to the bag and make it contemporary.

What is your design background? Do you currently design your own handbags collection? Does this silhouette fit into your collection? Why or why not?
I am an accessory designer, graduated from London College of Fashion in 2012. Since then I have worked as a product designer for India's leading leather handbag company, after which I started my own brand, Raff. For Raff, I design bags that are minimal and contemporary with an emphasis on structure and craftsmanship. This design would definitely fit into my own collection as this is very true to my aesthetic- minimal design with a unique twist and playing around with shapes.

How can this belt bag go from day to night? Please explain.
The bag can we worn as a belt bag during the day, for easy handsfree comfort. For night, the belt strap can be removed from the bag and the wooden handles can be used to carry it as a mini purse.

What can you offer to the Nine West aesthetic? Do you follow Nine West on Instagram?
I can come up with interesting and creative details that add to an otherwise minimal bag, translate trends into achievable design, keeping the aesthetic of Nine West consistent. I do follow Nine West on Instagram.

Bag Description
Raff, Golkar Bag, Belt Bag/Purse, Leather and Wood, $150

See other finalists from the 2019 handbag awards