2019 FINALIST

Haley Fila - Haley Fila

Finalist of the The Cult Belt Bag Inspired by Nine West



United States



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2019 Finalist Haley Fila Haley Fila

Haley Fila FINALIST'S PROFILE

What does the Nine West brand mean to you and the inspiration for this sketch?
Nine West is known to be a fun brand that is very versatile. You can wear their pieces to work and out with friends later at night. I wanted to design a bag that portrays that versatility with a bold statement. Beachy leaves and sun-washed colors inspired this design.

Why did you select these particular materials to work for your sketch?
I love vinyl because the colors can be so saturated. It is not too expensive and very easy to work with.

What is your design background? Do you currently design your own handbags collection? Does this silhouette fit into your collection? Why or why not?
I am a student at the Savannah College of Art and Design studying Accessory Design. I am only a sophomore, so I only design for projects; I do not have my own brand. This is the first belt bag I have designed, but I am happy I have expanded my horizons.

How can this belt bag go from day to night? Please explain.
This bag is perfect for daytime shopping. Any outfit would go well with the colors- the bag could be your statement piece, or it can be toned down by a bolder-styled outfit. It is perfect for going out at night because the pinks and leafy design pair well with the party and night-club scene.

What can you offer to the Nine West aesthetic? Do you follow Nine West on Instagram?
I do follow Nine West on Instagram, I feel as though my lettering design, communicated through the overlay technique, is different from their normal designs. I wanted my verbiage and logo to be more dynamic, to make people really look at the piece. A type of rebranding with graphic design could bring in a new type of customer. Maybe a younger audience, or more college students in the city.

Bag Description
Haley Fila, Nine West Belt Bag, belt bag, Vinyl, $45

See other finalists from the 2019 handbag awards