Joy Egbejimba - Nuciano

Finalist of the The Best Retail Handbag Presented by Macy's


2018 Finalist Joy Egbejimba Nuciano


How does your bag relate to the Macy's customer?
Nuciano's Aurene handbag is a representation of what Macy's customers expect from their brand. While offering a retro silhouette, the Aurene is a fresh & fun design, making this handbag attractive to a large majority of Macy's customers. The craftsmanship and quality leather make this bag's value obvious to consumers. fresh, fun, fair and inclusive.

What makes your bag stand out from other bags at Macy's?
Nuciano believes representation and meaning matters to consumers, not just a product. The Aurene features a turn lock closure inspired by cowrie shells. In the 70's, Cowries were used in Nigeria to express value, similar to currency, and beauty. Ethnic communities are deeply rooted in culture, which includes beautiful colors. We understand the importance of designs that represent all communities' attributes, regardless of the season. Macy’s has the edge in terms of an ethnically diverse shopper base and the Aurene handbag is a great option for the entire shopper base.The Aurene's top handle structured design and vibrant color make this bag accessible year around.

What brands do you identify with at Macy's? Do you see your bags retailing side-by-side with them?
Nuciano can identify with the structure, value and quality of the Kate Spade brand and can definitely see our bags in the same retail space.

How could you benefit from Macy's Workshop?
The Macy's Workshop would be a once in a lifetime opportunity to learn from seasoned professionals, regarding branding, merchandising and private labeling.

Bag description
Nuciano | Aurene Handbag | top-handle crossbody handbag, pebbled grain leather, $360

See other finalists from the 2018 handbag awards