2018 FINALIST

Jennifer Hamley - Jennifer Hamley

Finalist of the The Pure and Natural Yoga Bag Inspired by TAJA Coconut



Great Britain



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2018 Finalist Jennifer Hamley Jennifer Hamley

Jennifer Hamley FINALIST'S PROFILE

What makes the yoga bag you have designed unique?
I did a little research into the most common things that are carried in a yoga bag, and most people said that their current bags fit little more than their mat and a wallet, and that they would prefer something more roomy, and that could be used for other activities. With the inspiration of the beautiful shape of a young green coconut, the design came to life!

How was this yoga bag design inspired by TAJA Coconut?
I spent 10 months of last year in Bali and fell in love with coconut water, I love how much liquid a young coconut holds, and this inspired the design (huge volume!) I can't wait to try Taja - a taste of tropical islands.

Do you drink coconut water or coconut beverages? If so, which ones?
I do. I love them fresh, so I'm looking forward to trying Taja! It sounds like it will taste as fresh as can be.

Do you think there is a connection between yoga and coconut water? Did this influence your design?
The connection to nature and health ties them together beautifully. I hope my design brings together the same, nature with sustainable, organic cotton and cork materials, the natural coconut shape, and the organisation for a yogi to get their mind off busyness and into a zen state!

What is your personal aesthetic?
Bold shapes and colours.

Bag Description
Jennifer Hamley England, 'Bali Coconut', Bucket bag backpack, Cork, $190

See other finalists from the 2018 handbag awards