Ellia Wang - Ellia Wang

Finalist of the The Best Retail Handbag Presented by Macy's

People's Republic Of China

2018 Finalist Ellia Wang Ellia Wang


How does your bag relate to the Macy's customer?
Macy's is shoppers' paradise and its website attracts millions of viewers every day. Who love to go to Macy's and shop at Macy's are women who live for shopping, they enjoy their time wondering in the store and browsing pages and pages. These customers are usually looking for new and unique things & deals, and they care more about their style &look. My handbags are designed and made in my Savannah studio with quality leather. Every handbag is patterned in the studio which cannot be find in any factory. The uniqueness could catch shoppers' eyes and lead to potential sales.

What makes your bag stand out from other bags at Macy's?
In my opinion, as a fashion accessory, handbag has 3 key elements are affecting buyer's decision. Price, Functionality and Design. Most of the brands at Macy's are focusing on Price and Functionality and minimizing Design. But in this information era, functionality become less and less important, most people can survive on phone, key and wallet, work can be done on an iPad or a netbook. So, a bag that fits modern lifestyle should combine design with functionality and then optimize the price. The core I carry in my brand is \true luxury with creative designs & handfractsmenship."as mentioned before every handbag is designed patterned and made in the Savannah studio patterned and made in the Savannah studio patterned and made in the Savannah studio Coach and Dooney & Bourke to guarantee its uniqueness."""

What brands do you identify with at Macy's? Do you see your bags retailing side-by-side with them?
Coach and Dooney & Bourke

How could you benefit from Macy's Workshop?
I'm seeking opportunity to upscale my production to fit into bigger retailer's radar. I came from Guangzhou, China. It has the biggest handbag factory in the world, and that's the reason I do not want to send my designs and patterns oversea. Instead, I want to able to produce the bags in the states and sell oversea. I started this brand in 2014, but lack of sales and marketing experiences preventing me to do so, I wish I can learn more from Macy's Workshop.

Bag description
brand name: Ellia Wangstyle name: Shell Wristletmaterial: Leatherretail price in U.S. Dollars: $429The Shell Wristlet is handcrafted with fine Italian Calfskin and lined with vibrate color pigskin. This mini bag is the perfect vacation/weekend accessory. It includes one interior compartment, that enough for a phone and some essentials. Italian Calf LeatherPigskin Leather LiningGold HardwareZip around closure

See other finalists from the 2018 handbag awards