2017 FINALIST

Isabelle Ugochukwu - ISABELLA QUEEN

Finalist of the The UBM Best Handbag in Overall Style and Design



Great Britain



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2017 Finalist Isabelle Ugochukwu ISABELLA QUEEN

Isabelle Ugochukwu FINALIST'S PROFILE

What was your inspiration for this bag?
I wanted to make an elegant but practical show-stopping bag, something not seen anywhere else before - a totally circular bag (not one with a flat base) that stands by itself (which necessitated different height legs that had to be custom designed and made for the underside of the bag) with a semi-lunar frame (another one of our custom design features). And I wanted the frame to have our custom giant kissing lock on it. My original inspiration was a hat box I saw at Ascot races. I wanted to make a bag the lady wearing that kind of hat would want to match with her hat, outfit and accessories.

What are the retail price-points of your line?
Our smaller bags retail from 625 pounds and our largest bags go up to 1750 pounds. We also make completely bespoke bags for private clients.

Do you change your silhouettes and materials every season?
Although our handbags are both classic and modern, each season we change the silhouette and introduces new colours to add to the existing collections. As the seasons progress, the brand identity continues through the styles, maintaining the British luxury brand look and feel and continuing to offer quality-remarkable Italian leather accessories handcrafted in London. We are currently selling our AW16 collection on our website and also for pre-order, all other existing collections.

What other handbag designers have inspired you?
Alexander McQueen, Bottega Veneta, Chanel & Celine all inspire me with the quality of their marketing material and this has definitely encouraged me to push for the same levels of quality in our photo-shoots. Alongside all of all these brands renowned for their quality, I also feel very inspired by Mulberry and by the Cambridge Satchel Co and especially the story of how much obstacles their founders had to overcome in order for the brand to be successful. It inspires perseverance in me.

What makes your line innovative and worth of overall?
With our signature frame and kissing lock frame, large zipped interior (iPad) pocket, large interior (Kindle) drop pocket and small vertical interior (Smartphone) drop pocket, this is a bag designed for the ultra chic and elegant woman on the go. In addition, this bag and all IQ bags are entirely handmade. From the leather being cut by hand to the stitching being done by hand, every bit of our bags is lovingly handcrafted in London and yet with such an unparalleled quality finish, you'd never know. We create elegant structures with stylish flair comprising clean, classic and structured shapes, well-designed color contrast, chic satin lining artwork representing London, designed in-house. And the quality blend of European raw materials and exceptional British craftsmanship, are the hallmarks of the label which strikes a chord with discerning consumers and sophisticated clientele who seek out the quality of the London based expertise that creates a truly unique selection of bags.

Bag Description
CHLOE - Our medium Italian calf leather bag from our gorgeous SS17 collection, featuring a kissing lock frame, large zipped interior (iPad) pocket, large interior (Kindle) drop pocket and small vertical interior (Smartphone) drop pocket. Designed for on the go. All the leather is beautifully stitched with the contrasting leather's colour stitching to give a subtle yet beautiful design feature that adds to the custom frames and brand hardware, and the gorgeous London or classic lining options of this unique bag, customised. Size (including handles): 34*55*15cm - $1885

See other finalists from the 2017 handbag awards