What is your inspiration for this sketch?
I took a literal approach by using the famous question mark the Guess Logo holds as inspiration. Usually the biggest question mark when it comes to our handbags is that most of the time we cant find anything that is in there. Its difficult to keep everything that we hold in our handbags organized and we are always digging in our bags to find our personal belongings. This was my starting point to create a bag that holds 'organized' chaos. The bag consists of 8 zips and each pocket bag has a different color bright cotton twill lining so that women can color code exactly how and where they want all their belongings to be sorted in each different zip compartment the bag holds. The look and print details of the overall bag is created by taking the Guess Logo and playing around with different elements of the Brand and Logo and creating different laser cut details that will be topstitched onto panels and then sewn as random panels of leather while attaching the bag together, illustrating and creating a look of 'organized chaos', all coming together into one beautifully thought out bag. The bag can be turned around or flipped to be worn from any angle by clipping the detachable shoulder strap or wristlet onto any of the 4 x D-rings attached to the outside corners of the bag.
Why did you select these particular materials to work for your sketch?
I chose white cow hide leather and gold pleather to use as my outside materials to work with as they are durable with wear and I can create the 'top stitching' details of the Guess Logo I played around with in the best way. I chose cotton twill linings for pocket bags as this fabric type is also durable and most importantly the 8 x different colors are crucial to achieve the concept of organizing your personal belongings by color coding each pocket differently.
What is your design background?
I completed a 3 year National Diploma in Fashion Design from the University of Johannesburg in 2011. There after I started making handbags, teaching myself the art of handbag making for the last 4 years. I use basic principles I got taught in fashion design at University and make them work in handbag making too. I am always extremely eager to gain more knowledge in handbag making and feel this is my true passion and I love every day of figuring the next handbag design out. My biggest form of advertising has been through word of mouth the last 2 years and I have had handbag orders mostly every month because of it. Social media has also been really good for sales. Our custom bag options are especially popular among our clients and we have exciting concepts we want to introduce this year.
Do you currently design your own handbags collection? If so, would your GUESS? Design fit into your current line?
Yes I do currently design my own handbags collections and am constantly working on new ideas and concepts to remain innovative, trend forward and exciting among my competitors while getting my brand out there. Yes my Guess Design will definitely fit into my current line as it is innovative, functional, thought out well and trend forward whilst remaining true to my style of laser cutting graphic design details and top stitching them onto leather to ensure I always add that special touch to my handbags.
What materials do you normally work with?
I normally work with different types of leathers when I create my handbags. Occasionally I use pleathers or different types of durable fabrics for clients that specifically ask for it within the process of ordering their custom bags.
What can you offer to the GUESS? aesthetic?
I can offer handbags that are sexy and stylish, remaining true to the Guess aesthetic, whilst still keeping a high level of well thought out design details and innovation that add value to the functionality and use of what the Guess brand offers and can be seen throughout all design disciplines in the process and final products worn confidently by each individual who owns a Guess bag.
Mazee Creations, 'What the ?!@#' Style, Box Bag, White Cow hide leather, $150.