2015 CATEGORY



The Stand Out & Look Great Work Bag by MOO

Creating the unisex bag for professionals on the go. Business does not have to be boring.



CATEGORY QUALIFICATIONS

Business doesn't have to be boring. Use design to work wonders in creating a unisex bag for professionals on the go. The bag should not only be stylish and functional - it should have a little hidden secret that always makes its owner smile.

  • We're looking for a thoughtfully designed work bag for professionals on the go
  • Beautiful and expertly crafted - we really care about this
  • Go beyond the ordinary in style and function to stand out and look great
  • We love stuff that combines practicality with playfulness - and makes the owner smile
  • Think multi-functional, unisex silhouette (for instance- a tote, briefcase, bowling, or messenger- it's up to you!)
  • We're keen that this appeals to a global audience of fun, open-minded, on-the-go professionals
  • Aim for an accessible retail price point of $100-400
  • We're looking for a bag that proudly represents the MOO brand - get to know us and our products for reference and inspiration at www.moo.com. Psst, one thing we love to do is create little hidden secrets for our customers to find...
  • You'll need to submit a detailed sketch* showing the bag including also materials, hardware, and interior/exterior functionality.


CATEGORY PRIZES

The category winner will receive MOOlah with which to create business stationery, promotional materials, and merchandising assets. The Designer and bag will be showcased on moo.com materials, and merchandising assets. The Designer and bag will be showcased on moo.com and the category promoted on moo.com, owned social channels, and Handbag Designer 101. The Winner will receive a yearlong membership to the Accessories Council and also be part of the IHDA feature in the September issue of InStyle.


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SPONSOR OVERVIEW

Hello, we're MOO - an online print and design company. We love great design and believe it can work wonders for every business, no matter their size. That's why we make it simple for our customers to create beautiful, expertly crafted business stationery and promotional materials that start conversations and open doors.