The most trend driven use of denim, in a playful and imaginative way by embracing the personality of the brand
Designers are required to submit a sketch using the qualifications below. Sketches should be detailed and handbags must be made of high quality denim. Finalists that are selected will be responsible for making the bags they have sketched within a 3 weeks so keep that in mind when selecting materials for your rendering. No materials will be provided for this sample. Designers are also encouraged to research other GUESS bags for construction. Please use this GUESS look book for inspiration. Download Instruction (PDF)
Denim bag using innovative wash and embellishments
Washed or distressed denim (creative treatments encouraged)
Leather trim optional
Multi-functional, for instance from "day to night" or a "bag in a bag" combination.
Lined with zipper compartments
Trend-driven and fun
Recognizable features such as tassels and fun embellishments (studs, beading, rhinestones), oversized zippers, charms
Sexy and flirty in design
Assume the retail price point range is $128 - $198
Winner will garner an amazing opportunity to have their bag sold on Guess.com, work alongside our handbag designer based in Florence, Italy, receive a yearlong membership to the Accessories Council and receive a feature in the September issue of InStyle. We are partnering with the Guess Foundation to donate a portion of the proceeds of the winning bag to the social service agency Peace Over Violence. Its mantra: Make a social statement with your fashion statement. And wear denim for a purpose.
About Guess?, INC.
Established in 1981, Guess began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a house-hold name. GUESS is distributed throughout the United States and Canada in fine department stores, its retail and factory stores, and on its online store GUESS.com. Guess has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to shopping online, you can find more information about GUESS at guess.com.
About Signal Brands, LLC
Founded in 1992, Signal Brands, LLC is a global leader in the design, manufacture, distribution and sales of licensed contemporary women's handbags, small leather goods and luggage. Signal Brands is a vertically integrated organization paying constant attention to research and development, design innovation and the adaption to market changes. Tailored focuses on customer satisfaction are important objectives of the wholesale and retail distribution for each brand. The philosophy of Signal Brands is to champion long-term partnerships through a comprehensive licensing experience from inspiration, concept and design to production, sales and marketing. Signal Brands has been the exclusive GUESS handbag licensee for over 20 years.