Ayana Evans - YANA Handbags

Finalist of the Distinctly Denim by Guess Handbags

United States

2014 Finalist Ayana Evans YANA Handbags


What is your inspiration for this sketch?
This sketch was inspired by the youthful and fun attitude that Guess embraces. I picture the Guess girl as a multifaceted young woman, so I wanted to give a convertible silhouette that can be worn as a wristlet, shoulder bag, or fanny pack. I imagined someone wearing this bag during the day at a music festival, during the evening of the perfect first date or during a summer party at night. And with celebrities such as Rihanna and Beyoncé now wearing fanny packs, I thought it was the perfect time to add that style to the Guess collection.

Why did you select the particular materials to work within your sketch?
I felt that denim with a light to medium wash was the perfect complement to a flirty style that Guess stands for. I also wanted to include silver studs and a detachable tassel because those are frequent style choices on Guess handbags and I wanted the style I designed to fit with the style of the brand. The tassel is from a dark to light wash for an added unexpected style element and the silver side buckle allows the bag's strap size to be adjustable.

What is your design background?
I studied Visual Arts at Brown University, which allowed me to take fashion courses at the Rhode Island School of Design. I also studied handbag design at the Fashion Institute of Technology, where I earned an Associates degree in Accessory Design. Additionally, for the last seven years I have run and designed for my own small handbag company.

Do you currently design your own handbags collection? If so, would your GUESS? Design fit into your current line?
My line is YANA Handbags. My Guess design is a fanny pack handbag, which is what I specialize in, but the design elements used are based on the aesthetic of Guess, not YANA. For example, I don't work with studs or denim and my fanny packs are not convertible designs in this same manner.What materials do you normally work with? I normally work with leather, snakeskin and suede.

What materials do you normally work with?

See other finalists from the 2014 handbag awards